When I got hired by an independent contractor to track social media during Hawaii 2010 primary and main elections, one of the things I noticed was the amount of content that was spun out there. From opening campaign fan pages on Facebook to Youtube and twitter profiles, it was a rush to get on the social media starting line but without any kind of exit strategy. DANGEROUS!
If any career politician in Hawaii rushed to get their game on in social media just to get the spin and they don’t tend to the profiles and content that’s posted, this will definitely have a track-able impact on future running’s of that politician. Think about it; with all the content that the politicians spun out there on social media can be used against them in the future when the changing their platforms or opinions. If this falls into the hands of their opponents, it WILL be used against them.
So in short, if you have either won or lost as a politician in the recent Hawaii 2010 campaign and you used social media, it would be best of you “scrub” or delete your profiles of title and content. Surly, if they decide they want to run again, they don’t want people getting served old content. It would probably be perceived that the politician isn’t current = fail!
I was recently hired by a book publishing company to help them out with their hard copy marketing. The focus within the publishers inventory was children’s books. This was quite the thought process for me because as we know, hardcopy sales are dwindling to other formats like audio and apps. However, what I find is hopeful in my research is that unlike adults who are moving towards other formats, children still like to hold something while they read. Remember, not every house has a computer or an app enabled device redly available to children.
If you follow my thoughts on preparing engaging content based on what you can give a person, you’ll quickly understand the following – YouTube Story Telling. I have always said that you have to give something to get something. So the program that I came up with for this person is your super basic “Read Me A Story” session.
With a very simple video camera, either you or someone who is a great story-teller, reads a solid, captivating chapter from the book to real kids. Using my social media and google keyword strategies, I positioned the title on YouTube to reflect power words like, Bedtime Stories, Children’s Books, Christmas Stories, Read to Me and the name of the book and author.Also, in the description box of the video, put in the text version of what is on the video. So if you read chapter seven, also put chapter seven as text in the description box.
With multiple keyword phrase possibilities in the title and description, you’ll get many different types of views based on searches. For instance, the author’s name is a very powerful keyword even if they’re first timers. Also,these keywords are ones that a kid might use as well. Once video is uploaded and public, both the publisher and the author can embed the video into their sites for “stick time” from visitors and further branding.
At the end of the day, YouTube is the most powerful video form of Social Media engagement that reflects strongly on search engine optimization. Give it a try – it’s free and no matter what, it will give you another digital footprint.
Facebook changes share options adding new Apps like hugs, iHeart. Makes you wonder if this an other attempt to get people to get on Apps that ask for total access to your friends and other info to sell to Martian’s….okay, that was my conspiracy theory!
But really, I blinked my eyes and it changed. It looks like Facebook in its hyper efforts to continue the engagement frenzy, the have added Apps to your share options. Anyway to make it easier to share junk apps like junk mail. Someone has to tell the marketing division that cute only sells when it comes to puppies, kittens and baby laughing.
I’m getting to a point where the obvious push to get everyone sharing is going shove people over the edge of the point of diminished returns. Don’t be surprised if Facebook sees a little exodus or un-friending “friends” from people who are fed-up with “share” blast outs this apps.
Do you think there’s too much going on with Facebook? Are you getting over stimulated with all the option clutter?
Well, I guess that’s what it’s all about in politics - fluffing numbers right? Well, just like when I hear that a union is getting behind a candidate that it automatically includes all of the union members, the same goes for Social Media and follower or “likes”. I know of many people who are part of unions where candidates have been endorsed by union leaders that wouldn’t vote for that candidate if their life depended on it. But for Social Media numbers, the spin is much more transparent….
I track all kinds of Social Media motion in the current Hawaii political race and it’s a great source of humor for me. Not so much that the Social Media managers aren’t doing their jobs, it’s just that next to nobody (fans or followers) are responding. How do I get to this conclusion? I’ll show you.
I used to a keyword tracker for Twitter and typed in Duke Aiona, Mufi Hannemann and Neil Abercrombie and other variable hash-tagged keywords and watch it load up. A very small social media conversation but dominated by Abercrombies team. But after days of reviewing, my conclusion is that there are only a handful of people tweeting or re-tweeting political matters that are in most cases, members of the candidates SM (social media) team.
Then go to the candidates twitter account. Yea sure, Mufi has into 620,000 followers, but that doesn’t mean crap. One day I bumped into Mufi and his press guy Bill. The told me how many follower they had and I smiled and said “So”. They both looked at me in dismay until I said, “Have you tested them”? I got a blank stare *_*
Then go to the candidates web page and look at the internal blogging – almost every post has NO comments. That doesn’t mean that they’re not getting read, but it shows that it’s not worth commenting on. Also, one of the downfalls of showing share widgets (how man re-tweets or Facebook shares), it shows how little the blog is getting pushed. I would just do without that widget – if there not pumping them out, it looks bad……for the numbers.
Then go to the candidates Facebook pages. Look to see how man fans they have then look to see reaction to posts. Once again, mind numbing. Just because some of the candidates have upwards to 6000 fans, they’re engagement factor is as poor as it gets. It is showing me that the massing of fans is that of MySpace back in 2003 – Empty.
But I just don’t spew junk talk without a solution to prove the numbers. IF you want to test the engagement power of Facebook or Twitter, build a specific landing page within the candidate website and tweet or share a call-to-action (donate, latest news, even a funny video) and after 24 hours, run analytics and track the redirect traffic. You WILL get your real numbers.
Just like when candidates say how much money they have in the coffers for their campaign, go to a site like Neil Abercrombie and look at his donation widget. It says that since the widget has been placed that there is (to date of 8/4) $810 but he’s tweeting out that he’s go over $700k in total. Pretty sad numbers for online campaigning. Live by the numbers, die by the numbers…..
Every once in a while, I like when Facebook makes an update un-announced. This latest one is for those of us who have fan (like, business) pages. If you open your page and look a few boxes below your page logo, you’ll see some new numbers that are like the one in the picture here. Very cool!
Ah ha…..but what an eye opener, right? This cuts right to the matter of what’s really going on with your page visits and interactivity. It’s always great when you see new “likes” but what a heart stopper to see that the stats also shows you people numbers who have left your page.
So how’s your engagement going?
We’re in a new world where people Google everything from needs to education. But what is becoming an increasing movement on the internet is being Googled on a personal level. We have heard for a while that potential employers would look up prospective employees to see if they fit the moral dynamics of the company. Enter the world of Personal Online Reputation Management.
But now as we are moving into the micro delivery systems of a computer (smart phones), there’s a good chance that you will get searched on the spot at a bar, party or when a guy/girl setting next to you at Starbucks overhears your name. Scary? Well, it shouldn’t be…..
For those of use who are privacy conscious we might want to do a vanity search to see what shows up on Google. It is my suggestion that you tag your search with locations, schools, or past employers. EXAMPLE: “Steve Smith, Burbank, Polytechnic High School, Barn’s & Nobel”. Also you might want to consider looking up profiles that you have on social media sites. Mine is KeyOfGeebz - Check out how many times I have been digested through the web. Trippy.
Anyhow, take a look at what is going on with your vanity search results. In most cases, around 75% of you will find a harmless link or two, but if you’re active on the web in any form, it might be eye opener. Do yourself a favor and check yourself out. It’s becoming as important knowing what you credit rating is……
Did you ever think that social media could change the kind of legacy you leave for your family after you pass-away? Think about it……what if you could go to YouTube and see a video of your great-grandmother and hear bits of wisdom from her?
If you are involved in social media, you may want to think about what you want to leave your love ones with so that the can hear/see what you were all about. yea, I know….kinda morbid but it is something to think about. Of course you do realize that if you’re putting up videos, blogging or here on Facebook you’re already leaving that digital footprint, right?
Either way you look at it, the way we leave bits of our legacy has now changed forever. You might want to take a look at what you have posted in the past and delete things that you find is not how you think now. Or maybe start to think of ways you want to leave content that might be more of a “story”. However, don’t forget that this is social media and that others can see what you’re posting.
Just something to think about…..
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